Proposed Format, Guidelines,
Operational Procedures & Policies For The Radio Show
Date: March 29, 2016
I.
The Purpose Of The “Spotlight On Business” Radio Show Is To:
A. Locate
and identify Black owned businesses for public exposure, information and education relative to products and/or services in
order to increase public support and patronage. Businesses can be located in anyone
of the following places.
1. On College Campuses
2. Local Communities
3. Online
4. Anywhere in the world (Note: When syndicated)
B. Provide
a forum and audience for Black business owners, developers, incubators,
and/ or leaders to explain business products, services and/or information that will benefit the public in general and the
Black community in particular.
C. Provide
a platform for in-depth discussions of the Black community as it relates to business development, market potential, trends,
performance and/or forecast; as well as, the Black community’s and its ability to develop businesses in the 21st
Century.
II.
Mission Statement & Strategic Vision
A. The
mission of Spotlight On Business is to work in partnership with Black businesses to create a more informed public —
one that understands, appreciates and will support the growth and development of Black businesses especially New Age Corporations.
To accomplish the show’s mission, New Age Production Company (NAPC) will produce, acquire, and distribute programming
that meets the highest standards of public service in journalism and cultural expression;
B.
NAPC Strategic Vision - On March 29, 2016,
George M. Sistrunk and Leigh T. Browne formally established the New Age Production Company (NAPC) and agreed to work together to make Spotlight On Business a
successful venture capable of syndication on any national television network, cable network, radio network, podcast, RSS feed,
Youtube channel or any other viable mass media network, electronic and/or otherwise.
III.
Show Format
A. On Air Personnel
1. Host
2. Investigator & Researcher
3. Producer
B. On Air Outline
1. Theme Music
2. Introductions (Host, Producer,
Investigator, Guest Business Owner)
3. Discussions with Business
Owner
4. Introduction of relevant data
from the investigator and researcher
5. Periodic breaks for advertisers
every 5 minutes.
(a) 15 seconds (4 spots per minute)
(b) 30
seconds (2 spots per minute)
IV.
Long Term Objective – National & International Syndication
A. Best possible strategy to
accomplish the objective.
B. Possible help or assistance
from existing publics.
C. Cost analysis to accomplish objective.
D. Timeline and deadline or accomplishment
