Description
TNT is an interview
style talk show that invites people in the news to a soothing cup of relaxing hot tea chosen just for them. TNT
is a celebration of the human spirit, tenacity, courage and ambition; as well as, the situations, circumstances and
events that made TNT’s Guest celebrities or known personalities. Every Guest has his or her or their own story to tell.
Unfortunately these stories rarely get told. These personal tales are usually buried somewhere beneath a news sound bite or
a headline.
This is what
TNT aims to bring to the listening audience; a candid discussion, where people can learn about who the people are that are
making headline news, the covers of magazines, the subject of tweets and photo ops. The public wants to know about the personal
struggles and victories that made them who they are now. Their loves, their fears, their wants and desires all put out in
the open. TNT is not only about being entertaining, it is about presenting information that tingles the ear, expands the mind
beyond the mundane, with astounding facts and earth shaking revelations while sipping a soothing cup of hot tea.
TNT intends to
air 30 minutes a week of empowering, informative, transformational entertainment that is focused on the educational value
of the broadcast. TNT believes in quality content that is educational, innovative, creative, entertaining; as well as, content
that will cover sizzling hot topics, issues and information. TNT is structured to be the listener’s source for empowering,
inspirational, informative and exciting entertainment, information and news with reality based messages and stories of real
people that find themselves in extraordinary situations and circumstances.
TNT’s goal
is to reach the widest possible audience and the widest possible market. The listeners for our radio talk show and viewers
for our TV show are not only an audience, they are our clients, consumers and fans. Therefore, they deserve to have a quality
production whenever they tune in. TNT's Guest will include celebrities, Oscar winning actors, Tony winners, award winning
artists, singers, athletes, activists, teachers, bands, instrumentalist, musicians, filmmakers, writers, directors, producers,
authors, entrepreneurs, cake decorators, chefs, health specialists, specialized therapists and the girl and guy next door
with unique stories to tell and much more. This also includes interviews with well known shock jocks like Jason Black, Professor
Truth, Phil Valentine, Rush Limbaugh, Michael Savage and others.
TNT will focus
on a wide range of tantalizing talk that will include the arts, entertainment news, movies, film, music, comedy, prodigy,
animation, documentaries, independent short films, sports and even politics. TNT has its own originality, style, creative
innovation and quality content. TNT is new on the horizon. It is fresh, exciting, entertaining, educational, informative
and the real raw and undiluted truth. People everywhere will be able to relate to TNT.
TNT is committed
to diversity, African American, Hispanic, Asian, American Indian and Crossover Audiences. TNT will provide a positive view
of African Americans, our youth, communities, families, and the world with our productions, writings, film for TV audiences,
music, images, advertising, media concepts and ideas.
Listeners and viewers will be empowered & enriched
by TNT’s promotion of:
1. The importance of appreciating education with Tea N’
Talk.
2. Individual creativity and innovation to solve personal
or community problems.
4. Personal health and safety, self-awareness and self-love.
5. The importance of acquiring
genuine knowledge and not just information.
6. Personal growth and development, as well as; for families and communities.
7. Genuine love, peace and truth.
8. The importance of collaboration and team work.
TNT will reach
out to help and serve people wherever they may be. TNT is providing real substance and quality content to people; thus, fulfilling
a need for high standards and excellence on the radio, the Internet or broadcast and/or cable TV.
Format
“TNT”
will air weekly for 30 minutes on Sunday nights from 7:00 to 7:30 p.m. on 93.7 FM and may be re-aired once during the same
week. Talk will be interspersed with a tea that is chosen to fit the week’s topic. Currently, call-ins directly to Guests
are not anticipated, however, TNT will encourage call-in questions from listeners.
Audience/Purpose
“TNT”
targets two primary listeners: (1) Adult citizens that are looking for exciting news and/or information about well
known personalities, local statewide, national and/or international. (2) Intelligent young adults that want to be knowledgeable
about people, places and events. “TNT” intends to serve as a dynamic platform where both of these listeners can
find a more direct connection to the world outside of their homes and communities.
Radio Production Extension/Outreach
As “TNT”
matures, we intend to take Tea N’ Talk out of the studio and do live Tea N’ Talks in schools, colleges, universities,
amusement parks, resorts, on cruise ships and anywhere else our listeners and viewers can enjoy TNT’s explosive and
mind expanding interviews, astounding facts and earth shaking revelations.
Community Partners
Since TNT is
still new, Elite Septic Tank Service is the only sponsor at this point in time. However, we do have an aggressive campaign
to obtain sponsors and advertisers for the show.
Proposed Format, Guidelines,
Operational Procedures & Policies For The Radio & TV Show
Date: April
18, 2016
I. The Purpose Of “Leigh’s “Tea N’
Talk” Radio & TV Show Is To:
A. Locate and
identify the most dynamic and controversial personalities that are impacting, influencing or creating news and/or headlines
wherever they go and let her radio audience hear their side of the story for public exposure, information and education relative
to the events and/or circumstances that propelled them into the local, statewide, national and/or international spotlight.
1. On College Campuses
2. Local Communities
3. Online
4. Anywhere in the world (Note: When syndicated)
B. Provide a
forum and audience for controversial and interesting personalities to explain what happened, when it happened, how it happened,
where it happened, who else might be involved and why it happened and in the process solicit their views on Black economic
empowerment..
C. Provide a
platform for in-depth discussions relative to local, statewide, national and/or international events with insider information,
astounding never heard before facts and earth shaking revelations..
II. Mission Statement & Strategic Vision
A. The mission
of Leigh’s Tea N’ Talk is to break the mold of Black talk radio and TV shows and to work in partnership with ordinary
people that found themselves in extraordinary circumstances, situations and life changing events. This will help increate
a more informed public by increasing understanding and promoting the appreciation of different world views, concepts, ideologies
and/or lifestyles. To accomplish the show’s mission, New Age Production Company (NAPC) will produce, acquire, and distribute
programming that meets the highest standards of public service in journalism and cultural expression;
B. NAPC Strategic
Vision - On March 29, 2016, George M. Sistrunk and Leigh T. Browne formally established the New Age Production Company (NAPC
and agreed to work together to make Leigh’s Tea N’ Talk a successful venture capable of syndication on any national
television network, cable network, radio network, podcast, RSS feed, Youtube channel or any other viable mass media network,
electronic and/or otherwise.
III. Show Format
A. On Air Personnel
1. Host (Leigh T. Browne)
B. On Air Outline
1. Theme Music
2. Introduction of the Tea being
served on the show
3. Discussions with Guest
4. Periodic breaks for advertisers
every 5 minutes.
(a) 15 seconds (4 spots per minute)
(b) 30
seconds (2 spots per minute)
IV. Long Term Objective – National & International Syndication
A. Best possible strategy to accomplish
the objective.
B. Possible help or assistance from
existing publics.
C. Cost analysis to accomplish objective.
D. Timeline and deadline or accomplishment
V. Target date to begin broadcast?
(TBD)
A. Less than one year
B. After studio are built
C. ASAP
D. Research and acquire the equipment
for the radio show.
E. Look for building to house
the radio show
F. Contractor to build the studio
VI. Sponsors, Patrons and/or Advertisers
A. Tea Companies
B. Professionals
C. Contractors
D. Entrepreneurs
E. Organizations
F. Institutions
VII. Parallel Development
A. Online Channel for the Radio &
TV Show
B. Podcast
C. Cable Broadcast TV for the Radio
and/or TV Show
D. Commercial Broadcast TV for the
Radio and/or TV Show
E. Online Broadcast of the Radio
and/or Show
F. Public Broadcast of the Radio
and/or TV Show