Table of Contents
Pages (5-10)
Topics & Page/s
Cause & Effect: The Aftermath
- What Caused the Downturn? (11)
* Poor Customer Service...
* Poor Management Decision...
9 Problems-From a Salesman Perspective (12-14)
* The Draw System...
* Too Many Dealerships/Sales Centers...
9 Manufactured Housing Reality Checks (15-17)
* The industry is in Transition...
* There are Fewer Plants & Manufacturers...
6 Reasons - Why Industry Analysts Blew It! (18-20)
* Failed to Consider the Human Element...
* Failed to Look Behind the Numbers...
20 Reasons - Where Lenders Went Wrong
(21-29)
* Funding Loans without Proper
Oversight...
* Failure to Maintain Adequate Customer Contact...
* Inadequate Customer Profiling and Underwriting Procedures...
4 Reasons - Where Manufacturers Went Wrong
(30-34)
* Failed to Limit the Number of Dealerships/Sales Centers...
7 Reasons - Where Owners Went Wrong (34-36)
* Failed to Eliminate the Draw...
* Motivated by Greed Rather Than Profits...
26 Reasons - Where General Managers Went Wrong (37, 40-41)
* Became Willing Participants in Defrauding Banks & Customers...
* Knowingly Falsified Records and Documents...
16 Reasons - Where Sales People Went Wrong
(37, 41)
* Abandoned Morals, Values and Personal Ethics...
* Knowingly Misled Customers...
Reviewing the Aftermath (39-41)