Why Affiliates Fail In Home Businesses

The title is ugly, but the statistics don't lie. Only 1% of people that attempt to make worthwhile money from affiliate programs actually succeed. Let's examine some of the big reasons why.

First, let's take a step back for a second and look at the theme and/or concept of your website. Are you really knowledgeable about the topic you've chosen? Are you extremely passionate about it?

Perhaps there are thousands of web sites out there similar to yours and you thought that your site would be THE ONE to stand above the rest. Did you just choose the topic because you saw others doing it and it just seemed easy?

Did you join one of those affiliate/money-making programs where you're given a replicated website? And..the company tells you to announce it to everyone and you get paid when your friends join under you or make some kind of purchase?

You assumed you could just submit this site to Google and advertise it in the online free classifieds and VOILA...you'd be rich!

First of all, those company replicated affiliate websites won't get added in the search engines because of the duplication penalty. So in order to have any chance at getting your site found you'll need to create your own website with your own domain first. Of course these companies don't tell you that.

These are common mental blunders that affiliates have made since the inception of the affiliate program, and unfortunately they continue to do it over and over again.

Probably one of the biggest mistakes is that people believe the best way to make money from affiliate programs is to create a website or promote a concept with either a business/MLM or marketing theme.

There are so many sites out here like that people figure they can just mimic the ideas and concept of an existing website and become just as successful. Let me explain.

There's absolutely nothing wrong with taking someone else's concept and trying to improve upon it in an attempt to achieve even greater success. Just make sure you use your own content and do not violate any copyright laws.

However, this only works if you have just as much interest and knowledge about the topic as the person you're pattering your site after.

Sure, there is a lot of money to be made in the Internet Marketing or Business arena, but you better have an idea or concept that will blow people out of the water and also have the drive to stick with it.

Your concept better be so polished and unique that it would make marketing gurus like Allan Gardyne and Ken Evoy blush. More importantly, you have to have enough knowledge about the topic to remain focused and competitive.

You don't have to rumble with the big dogs to make the big dollars. The "big dogs" are people that have been in the industry for years, love what they do, and have already made tons of money doing it. There's no point in trying to beat them at their own game...especially when you haven't even learned the rules yourself.

I see so many "Internet Marketing Help" websites that supposedly teach people how to market and make money from their websites when the majority of these webmasters aren't making any money themselves. Trust me...I used to be one of them. :)

How many people have tried to mimic Allan Gardyne's outstanding website, AssociatePrograms.com only because they see the site is successful and they thought it would be easy to copy? Allan is such a master at his game that he makes you think it's easy.

The real secret to his success is not about it being easy or difficult. It's the fact that Allan loves what he does and he does it better than anyone in his own niche.

Another reason why so many affiliates fail in work-from-home businesses is their failure to advertise properly. You must have a product, service or information of value, a message to market and/or sell your offering and advertising venues or outlets to get your message to the people that need to hear it, see it and/or read it. Advertisement should be consistent and not sporadic for maximum exposure. Good advertising will help your business venture up the ladder to success and it is the most important activity you can do to grow your business rapidly.

The following reasons are why you need to advertise and why it is necessary and important for your business success.

1. Millions of people don't know you.

2. The people that do know you, may not know what you are doing.

3. Advertising introduces you and your product/service to the public.

4. Advertising helps people find solutions to their problems, needs, desires or wants.

5. When done properly, advertising connects with people, intellectually and emotionally.

6. Without advertising, your business is "Dead on Arrival".

7. Rapid growth and advertising are opposite sides of the same coin.

Advertising can take many forms, from word-of-mouth to sky writing. The goal of advertising is always the same. Make people aware of your product, service, or offering. Without this awareness, no one will know that you can help them. And... You can help people improve their standard of living or financial security by increasing their income or exposing them to beneficial products, services and/or information.

Internet Based Business Group: If you have an Internet Based Business or Business Group, you will need to advertise online and off. Online advertising is not as involved as offline advertising and you don't have as many sources. Your objective is to take advantage of as many advertising sources and formats as you can afford.

It is also no secret. There are always exceptions, but as a general rule, the individuals that make the most money online do the most advertising and the most creative advertising.

If you really have a passion about your topic, you could create an Allan website too. However, your Allan site doesn't necessarily have to be about affiliate programs or affiliate marketing. Maybe it would be about fishing, cars, or sports... something that you really have an interest in. When your site is based on a topic you thoroughly enjoy and know a lot about, you'll be driven to update it frequently. Be creative, and before you know it......

Your site will evolve into something greater than you may have ever imagined. Instead of being a copy-cat, become a copyright. Discover your passion, develop a web site about it, and join affiliate programs that compliment your passion. Your site does not have to fall into the business/MLM or marketing categories to earn revenue.

Don't get bogged down in the "how-will-I-make-money" mode. When you create a site on a concept you enjoy, your site will grow naturally, and in time, you'll discover different ways to monetize it. There are affiliate programs for almost any topic.

The best part is that it won't feel like you're working because you're having fun. You'll be motivated to develop, maintain and promote your site on a daily basis. Instead of trying to run with the "big dogs" soon you'll discover you've become the "big dog" of your own niche.