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Getting Ready For Prime Time
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Prime Time

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The Most Important Thing
All Of Us Can Do Is To Prepare Ourselves For Prime Time

What Is Prime Time?
 

In the vernacular of the street, Prime Time is when you have the necessary level of knowledge, skill and experience to “Hangout” or be in the presence or company of or with those that do. Therefore, not ready for Prime Time simply means a person lacks the necessary level of knowledge, skill and experience to “Hangout” or be in the presence or company of or with those that do. Another meaning of Prime Time that might be more popular to you is the broadcast time on network television between the hours of 8 pm and 11 pm. However, the Prime Time that is the subject of this module is “How To Handle Success & Exposure to Mainstream Media.

 

How to Answer A Reporter’s Question(s) During An Interview Or When You Are A Guest On A Radio Or TV Show

 

The most important thing to remember is never lie. Always tell the truth and quote, repeat or know factual information. The bottom line is everything you say must stand the test of scrutiny, be verifiable or can be corroborated by independent sources. In addition:

 

1. Listen carefully to the question. Have the question repeated if you are not sure of what you are being asked to answer.

 

2.  Answer the question that you are asked without elaboration.

 

3. When not sure of a question, ask the reporter or host to re-word the question for clarification and always add these words before answering; and only if you are satisfied you understand the question being asked. After a question has been reworded, answer in the following manner, “I do not want my answer misinterpreted or taken out of context. That being said,....” (Give your answer)

 

4. When in public or on a TV or radio show, do not try to seize control of the interview or show by asking the reporter or host a question. Always stay calm, stay focused and answer all questions from talking points even if the “Talking Point(s)”do not seem to relate to the question asked.

 

5. Never entertain personal questions during business interviews and never answer business questions during personal interviews.

 

6. Never answer or entertain any political questions. As a nonprofit, we cannot endorse any political position, philosophy or candidate.

 

7. Never laugh, giggle or chuckle after giving an answer. It depicts insincerity and weakness.

 

8. Choose your words carefully when answering a reporter's or host's question(s). The same is true for law enforcement, agents (federal or state) or military personnel.

 

9.  Never look down or up when answering a question. It depicts, lack of knowledge, uncertainty and sometimes, even deception.

 

  10.  Always be prepared to decisively deal with the unexpected. Never lose your composure on a live broadcast.

 

  11.  Always be aware of your environment and the elements within it. TV hosts, commentators and/or interviewers are not your friends. They have a job to do and a work project to complete..and unfortunately... its you.

 

   12. There are seven (7) keys to knowledge. The 7 Keys are the following words: The keys are most powerful when used alone.

 

      1. Who?

 2. What?

 3. Where?

 4. Why?

 5. When?

 6. How?

 7. Which? or Now depending on the circumstance, situation or event.  When is the best to act or not act?  NOW!!  WHY?  The past is behind us...and the future is not promised.  All we have is HERE and NOW!

Example:

Billy runs in excited and says, “Something is happening down the street!!”

 

You: Where? (You see how rapidly you have control of the situation with a single word?)

 
By: George M. Sistrunk - 4/20/2016

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  2015 - George M. Sistrunk - All Rights Reserved. POB 217  Orangeburg, SC 29116  803-347-6638