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On Business


Proposed Format, Guidelines,

Operational Procedures & Policies For The Radio Show


Date:  March 29, 2016


I.          The Purpose Of The “Spotlight On Business” Radio Show Is To:


A.   Locate and identify Black owned businesses for public exposure, information and education relative to products and/or services in order to increase public support and patronage. Businesses can be located in anyone of the following places.


                        1.         On College Campuses

                        2.         Local Communities

                        3.         Online

                        4.         Anywhere in the world (Note: When syndicated)


B.   Provide a forum and audience for Black business owners, developers, incubators, and/ or leaders to explain business products, services and/or information that will benefit the public in general and the Black community in particular.


C.   Provide a platform for in-depth discussions of the Black community as it relates to business development, market potential, trends, performance and/or forecast; as well as, the Black community’s and its ability to develop businesses in the 21st Century.


II.         Mission Statement & Strategic Vision  


A.    The mission of Spotlight On Business is to work in partnership with Black businesses to create a more informed public — one that understands, appreciates and will support the growth and development of Black businesses especially New Age Corporations. To accomplish the show’s mission, New Age Production Company (NAPC) will produce, acquire, and distribute programming that meets the highest standards of public service in journalism and cultural expression;


B.    NAPC Strategic Vision - On March 29, 2016, George M. Sistrunk and Leigh T. Browne formally established the New Age Production Company (NAPC)  and agreed to work together to make Spotlight On Business  a successful venture capable of syndication on any national television network, cable network, radio network, podcast, RSS feed, Youtube channel or any other viable mass media network, electronic and/or otherwise.


III.        Show Format


            A.         On Air Personnel


          1.       Host

                        2.       Investigator & Researcher

          3.       Producer


            B.         On Air Outline


                        1.         Theme Music

                        2.         Introductions (Host, Producer, Investigator, Guest Business Owner)

                        3.         Discussions with Business Owner

                        4.         Introduction of relevant data from the investigator and researcher

                        5.         Periodic breaks for advertisers every 5 minutes.

                                    (a)        15 seconds (4 spots per minute)

                                    (b)        30 seconds (2 spots per minute)


IV.       Long Term Objective – National & International Syndication


            A.         Best possible strategy to accomplish the objective.

            B.         Possible help or assistance from existing publics.

            C.        Cost analysis to accomplish objective.

            D.        Timeline and deadline or accomplishment


V.        Target Date to Begin Broadcast?  (TBD)


            A.        Less than one year

            B.        After studios are built

            C.        After the money has been raised.

            D.        Research and acquire the equipment for the radio show.

            E.        Look for building to house the radio show

            F.        Contractor to build the studio


VI.       Sponsors, Patrons and/or Advertisers


            A.         Business Owners

            B.         Professionals

            C.        Contractors

            D.        Entrepreneurs

            E.        Organizations

            F.         Institutions

            G.        Patrons and/or Contributors and/or Sponsors


VII.      Parallel Development


            A.         Online Channel for the Radio Show

            B.         Podcast

            C.        Cable Broadcast TV for the Radio Show

            D.        Commercial Broadcast TV for the Radio Show

            E.        Online Broadcast of the Radio Show

            F.         Public Broadcast of the Radio Show.

By: George M. Sistrunk - 3/29/16

Last updated on

2015-2016 George M. Sistrunk.  All Rights Reserved. POB 217  Orangeburg, SC 29116 - Ph: 803-347-6638
All images from Google's public source as of March 2, 2016